Archive for July, 2009

Details still to come, but all of the ticket sales proceeds from this event will be going to a local charity, “The Smith Family”, helping the disadvantaged youth of Australia to also achieve their DreamLife.

Event is being organized by the World Internet Summit team.

Fast approaching for Australians is the Ultimate Business Seminar.  This event is run on behalf of the Christopher Howard group by Universal Events.  They run a very professional event, with very professional speakers who deliver value.  They are leaders in their areas of expertise, and share much information in their presentations.

Business growth is a focus of course, and strategies that may be new to some business owners will set off lightbulbs all over the place – the importance of powerful copywriting, and internet marketing head the list.

The Universal Events site describes the seminar as : “8 Leading Entrepreneurs Will Show YOU How To Leverage Your Time And Resources To Make More Money, Dominate Your Niche, Strategise And Systemise To Prepare For Stunning Growth – And Find Windfalls Of Cash In Your Business Every Month.”  Powerful stuff!

Speakers include financial accountant Peter Ho (the entertaining accountant!), Ross Hancock (small business coach) James Schramko (business turnaround and internet marketing expert) and dynamic copy creation specialist, Shaune Clarke.

>> Learn more about the Ultimate Business Seminar

World Internet Summit NZ – Day 3

There was no sign of waning enthusiasm as Day 3 of the World Internet Summit began in Auckland on July 25.

First to take the stage was Brett McFall, one of the co-owners of the event. Brett gave a polished and animated presentation on “Million Dollar Secrets of Internet Marketing”, which emphasized the time-honored marketing principle of having a Unique Selling Proposition. Brett has a coaching program for aspiring internet marketers.

Underground marketer

James Schramko: Underground marketer

James Schramko, considered by many to be one of the most innovative internet marketers in Australia, if not the world, was next up. His laid back approach to his business belies the obvious dedication he has to learning from experts and devising new techniques and strategies that enable him to be one step ahead. James showed that there were core skills needed to be successful in internet marketing, and that there was a variety of profit models to choose. Each one would not be right for everyone, but there would be at least one that would be suitable to every person in the room – one to build an business upon.

James stressed the need to step out of your comfort zone in search of experts to teach you, to read business books – because you must approach internet marketing as a business, not a hobby. James has a very intimate forum called SuperFastResults in which he coaches his students to create profitable online businesses.

World Internet Summit NZ – Day 2

The World Internet Summit NZ Day 2 started off with a real NZ flavor with Kiwi granny Gail Bottomley leading the way – and was the only woman to speak at the event (a sad fact,  with so many impressive female IMers around in Australia and New Zealand).

Gail is a New Zealand grandmother who has carved out a reputation for herself as a mentor to aspiring internet marketers.  Although she was already a successful businesswoman, Gail has overcome a huge hurdle to reach the level of internet marketing expertise she enjoys today – having suffered a stroke in 2000.

The topic of Gail’s presentation was “ “. She emphasized the need of keyword research, and illustrated how effective video is in today’s marketing environment. She told the audience how they could set up their own YouTube Channel – and to set up a different one for each topic.  Using tools  like TubeMogul you can distribute your videos across a multitude of video sharing sites.  She spoke about the effectiveness of ustreamvideo.com – which allows you to set up your own online TV program.

Gail covered web 2.0 strategies, including Twitter, blogs and forums.  While not all marketers would agree with her opinion that you should have a similar number of ‘followers’ as being ‘followed’, she gave some good tips on building relationships with web 2.0.

Kerry Finch and Mark LingMark Ling would have to be the most successful New Zealand affiliate internet marketers ever.  An unassuming guy, he is a classic case of being more of a ‘doer’ than a ‘speaker’.  He doesn’t speak publically very often, and his lack of hype belies his knowledge, skill and successes.

Mark very cleverly established early in his presentation that about 80% of the audience were internet marketing newbies, and gave them valuable advice:  follow the right roadmap or blueprint and you will succeed – it rarely happens overnight.  (This, a refreshing change from the usual ‘instant and easy riches’ promises of the more sales-oriented speakers.)

He recommended people take consistent daily action – to fail fast, learn from your mistakes, then move on to the next project.

Finding profitable niches was, Mark said, about the most important part of the internet marketing puzzle.  He suggested people visit Clickbank.com to see products with a gravity of >30. While he said that this shows the number of different affiliates making money from that product, it is widely known that this system can be manipulated.

Once you see a likely product to promote, Mark suggested people then go to Amazon.com, search for products on that topic and note the feedback number in brackets. This is a good indicator of sales/popularity.

To find profitable keywords, Mark recommended visiting forums devoted to that niche to see the language being used, as well as using his own keyword tool Traffic Travis.

Search Engine marketing – keyword research and placement – works well for him, but he acknowledges that other profit models work for different marketers.  He then gave his “SEO Crash  Course” for On Page and Off Page SEO:

  1. Analyse keyword competition
  2. Use the keyword in the title, first 50 words (first paragraph). Make sure your anchor text is your keyword phrase.

Mark did spend a bit of time demonstrating the features of Traffic Travis  to help with keyword/competition research.

  1. Get links to the page, rather than to the Domain.  i.e. don’t land all traffic on your home page, use links to take people to the RELEVANT page.
  2. As an advanced tip, he recommended people use article distribution services like AMA that has 15,000 people with blogs looking for relevant content.

The last part of his presentation was a little rushed, but he covered lead capturing techniques like squeeze pages, popovers, standard opt-in boxes, Twitter, PPC, word of mouth, interviews (giving and getting).

Canadian turned Aussie Shaune Clarke demonstrated how effective interviews are to internet marketers, while Simon Leung a former Google insider, share some of the strategies to keep pace with the ever-changing search engines.

This was a day of variety, with a great many insights shared. The audience was very receptive and saw a lot of value in what was offered.

James Schramko – Internet Marketing Workshop

James Schramko has announced the dates for his next Underground Profit System Workshop to be in Sydney, Australia.

Australia’s most well-respected internet marketing expert, James will be running a 3 day event from 25-27  September 2009.

James Schramko is in great demand internationally on topics relating to internet market, including:

  • Affiliate Marketing
  • Pay Per Click
  • Lead Generation
  • SEO
  • Traffic
  • Business Turnaround
  • Developing Multiple Profit Systems

Those who have already attended James events have become devoted followers, who continue to benefit from membership to his exclusive members forum.  Many successfully begin to make money with their internet marketing projects just days after attending his programs, and several have quit their jobs to become full time internet marketers.

>> Find out more about the event: Underground Profit System

World Internet Summit NZ Review

Thursday July 23 was Day 1 of the World Internet Summit, New Zealand – officially ‘Newbies Day’.

photo_brett_mcfall_08_web

Brett McFall

Brett McFall and Tom Hua, the brains behind WIS spoke about the ABCs of Internet Marketing, and how by adopting the internet marketing lifestyle, you can “Live Your Dream”.

There’s no doubt that people new to the possibilities that exist by working online are amazed when they begin to hear the stories of life-changing wealth that occur.

Sean Roach finished off the day by telling the audience about “The Challenge” where they are all given the opportunity to start internet marketing right away, with two of them taking away the spoils at the end of the event.

Roach is an excellent speaker, very  motivating, after all he does a lot of it!

The value of these events is in the information that the speakers give for free before they get to the inevitable sales pitch – let’s see how this pans out on Days 2, 3 and 4.

The World Internet Summit is being held at the Centra Auckland Airport, Auckland New Zealand.

Scott Letourneau

Scott Letourneau is the CEO of NCP or Nevada Corporate Planners, Inc. At the same time,he is also the founder of the Fast Business Credit, a business credit program that people can use to establish their business credits in as fast as 28 steps – all in an easy and non – confusing step by step fashion. He also offers a free guide for people and staring business owners who want insider tips on how to access capital. His free guide also helps beginners understand the confusing world of business credit.

Scott is also the author of the book “What Is The Correct Entity to Protect Your Business and Your Assets?”, and is in demand as a lecturer and consultant as well. He has gained worldwide recognition for helping plenty of entrepreneurs get their business of the ground quickly.

He has also undergone valuable training from some of the best marketers worldwide – Tony Robbins, Michael Gerber, Dan Kennedy and Jay Abraham.

He is well recommended by plenty of big names, from top professionals like top internet marketers Brett McGall, Stephen Peirce and Tom Hua; top professionals like Arnold Goldstein and Sandy Botkin as well as plenty of other professionals and CEOs all around the United States and all around the world.

  
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