Archive for November, 2009

For most people, internet marketing is the way of the future, and it may be the way for you, too. If you plan to take this course, then you will have to learn the ropes because good internet marketing skills will be crucial to your business’ success.

Of course, there are numerous ways to learn about internet marketing. There are books, marketing blogs and articles, videos, workshops and the like. What you choose to use depends on you. One popular method that most marketers use is by attending internet marketing events and seminars.

There are many things that you can learn by attending internet marketing events that you won’t find or learn through books or resources online. This is because you get to meet different people during the seminar, and you learn from them. You get to pick up ideas not only from the marketing experts or speakers, but you also get to compare notes with those who are starting out just as you are, along with those who have already found success.

Most internet marketing seminars and workshops will last for a couple of days. There are some one-day seminars, but these mostly focus on only one piece of the IM puzzle – it is better to go to those that last two or three days.

As much as possible, you should do some research about the internet marketing event that you’re planning to join. Where is it held, who will be the speaker/s, are there special topics that you can learn from and relate to? Knowing this information also helps you understand just who the speakers are. Researching the speakers is also essential because it will help you sort out the genuine can-do, does-do speaker, from the once-did ‘performer’.

You will be exposed to plenty of information on internet marketing during the seminar – and you can easily lose track if you come in completely blind. It is best to read on about internet marketing beforehand – not in-depth necessarily, but try to get the general idea and pick up some of the language that may be used.

This reading is supplemental that will help put things into a much better perspective for you.

The last thing to consider is the price of the internet marketing event. You may have to pay to attend, especially educational training workshops. Some seminars are free, but speakers are usually going to ’sell’ you a training program.

Choose one that fits within your budget, and don’t every buy on impulse – that speaker with the entertaining sales pitch, may be just that – an entertainer who has others do his or her follow up training. If you want to learn from an expert, that’s who you need to sign up with – do your research before handing over your credit card!

Scott Hallman

Scott HallmanScott Hallman has been lauded as the Master Business Builder – and he deserves the name. His companies have already been named into Inc Magazine’s Inc. 500 List of the Fastest Growing Companies (privately held) on America. His companies have landed on the numbers 59 and 106. Scott has just recently built up another national company, his third, to a market value of $1B in as quick as 21 months.

Aside from these business successes, Scott is also a recognized marketing expert and small business coach. He currently focuses on entrepreneurial companies and in providing them with the right implementation tactics and strategies that help them build, grow and profit from their businesses. He is also very famous for being the Master Of Implementation – by applying the practices that have rapid growth success rates. These practices have been modeled by plenty of leading firms in different industries all around the world.

Scott Hallman is a household name in big business growth seminars and has shared the stage with numerous marketing and business experts like Tony Robbins, Chet Holmes, Jay Abraham, Jay Conrad Levinson and Mark Victor Hansen.

He has also worked with more than 148 different industries all around the world, ranging from small businesses and big corporations.

>> Learn more about Scott’s Small Business Growth Club

“Maximizing your business using the internet“ was a 2-day internet marketing course organized by RJ Tulip in Cyprus, and was held October 29 to 30, 2009.

>> Here the trainer, Michael Leander from Denmark, gives an overview of what was covered when he trained current, and new, marketers at this Internet Business Event.

If you attended this event, let us know what you liked about it, and what you did not!

Russell Brunson

Russell brunsonRussell Brunson is the owner and founder of Dotcomsecrets.com. He is a business consultant and software developer. Russell is also considered as one of the most successful online marketers in the world. But not only that, he is also a successful writer and speaker.

He was in university when he started his online career. His basement operation had sold quarter of a million dollars of product in his last year in the university. After a year, he sold over 1 million dollars worth of product.

After the birth of his twin sons, Russell Brunson took the necessary steps to take his online hobby to the next level. Now the company employs between twenty to thirty staff in it’s office, overseas and in a call center. Due to the success of Dotcomsecret.com Inc, Russell was often seen on television, read in magazines and invited to numerous public speaking engagements.  His latest program is Microcontinuity.

The Dot Com Secrets DVD course that bears the name of Russells Company was taped over a three day workshop that Russell gave in 2006. The original seminar was not for sale, but was designed by Russell to help his friends and family who were interested in starting an online business.

His 14 DVD course is now been described by many people as the best foundation course in setting up and running an online business available in the market today.

>>> More about Russell Brunson products

IMC Barcelona 18-19 November 2009

IMC logoJust days away now………..

IMC had a very successful 2008 show in Barcelona which made it the leading Internet Marketing show in the City.

When was the last time you attended a workshop and conference that not only taught you the new rules of business – but also gave you the chance to network with some of the brightest people in Europe? Welcome to IMC Barcelona, a one-day intensive training day on 18-November and one full day of diverse conference sessions on 19-November – designed with today’s dynamic marketing and analytics professionals in mind.

IMC Barcelona is a show for anyone working in online marketing in Europe or anyone who makes decisions for their company surrounding online marketing. The ever-changing nature of digital marketing means that what is hot today will be out tomorrow and everyone needs to stay up-to-date on the latest technology, most current trends and best practices.

More information: http://www.internetmarketingconference.com/barcelona/

Attending an Internet marketing event or seminar can be an expensive proposition.

You need to make travel arrangements, find a hotel, pay the admission fees, and a whole host of other small costs that add up. The total price for event attendance can potentially rise into the thousands of dollars. So why would you do it? The same information presented at these events is probably available on the Internet or in a book, right?

The reason to attend in person is because if you go into an event or seminar with a good game plan, you can easily make back your money, and much more.

Internet marketing events and seminars are a very valuable tool for learning about new technologies and techniques that can help grow your business, but their real value is in developing new business relationships. The benefits of forming joint venture partnerships and other sorts of business relationships are indisputable. People have been doing it in every field of business for centuries, and e-commerce is no different.

However, when you only know a person on the Internet by their online handle or screen name, it’s hard to form the trust required for such an arrangement. Internet marketing events give you the opportunity to meet other like-minded people face-to-face. Aside from the skills and experiences you look for in a business partner, you need to have compatible personalities. Are you the type of person who likes to have their business strategies planned out to the smallest detail, or do you like to play it by ear and make adjustments on the fly? Both can be successful, but a partnership of the two types could end in disaster.

When looking at Internet marketing events in the light of finding potential business ventures, the events almost take on the aspect of speed dating. You will meet a lot of people and, most likely, only spend a few minutes to an hour (at most) with each. So how do you find a good partner? You have to detail exactly what you are looking for. Do you need somebody with a lot of technical expertise to complement your marketing prowess? The other way around? Whatever your weaknesses, you should look for a partner that complements them. By thinking about potential business partnerships when planning to attend an event or seminar, you can turn the upfront cost of attendance into an investment that can provide huge returns.

>> Check out the internet marketing events calender and see what’s coming up near you

Dan Siroker

Dan Siroker recently founded Carrotsticks a startup focused on using technology to help kids learn.

During the presidential transition, Dan was the Deputy New Media Director where he was responsible for strategic planning of the administration’s use of the internet and technology. He led several online initiatives on change.gov including a way for the American people to publicly comment on proposed policy, ask a question, or submit an idea—all of which could be voted on by others and went directly to President Obama and his cabinet.

Prior to working on the presidential transition, Dan led the analytics team for the Obama presidential campaign and served as a senior member of the larger New Media team. He led a team of software engineers and analysts responsible for optimizing the effectiveness of the campaign’s online operations that ended up raising over half a billion dollars, registering over 2 million voters, and enabling 3 million phone calls to be made in the final four days of the campaign.

Before joining the campaign, Dan was a Product Manager for Google Chrome, the open-source web browser from Google. He worked previously as a Product Manager for Google AdWords. Dan graduated with Honors from Stanford University with a B.S. in Computer Science. Dan shares a blog with his identical twin brother, Eric, available at: siroker.com

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