Saturday, October 10th, 2009 at
9:01 pm
The US Federal Trade Commission has this week announced new guides relating to Testimonial Advertisements, Bloggers and Celebrity Endorsements. Internet Marketing Event Organizers take note! While there are many gray areas that need testing, e.g. Does is an affiliate relationship an “important connection between advertisers and endorsers”?
My reading is that affiliates who are not employees of the advertiser may not be caught in the net, if you are an employee-affiliate, there could be a problem. Read the rest of this entry
Sunday, October 4th, 2009 at
2:47 am
After popping his head out of his ‘Underground’ internet marketing lab in 2009, one of the most innovative internet marketers in the world today, James Schramko, has announced a major change in direction. Just at a time when he has become one of the most sought-after presenters at internet marketing events, James is pulling the plug on the speaking scene. And he has some very good reasons for doing so.
James Schramko is recognized as an innovator in the internet marketing world. However, while James’ unique way of presenting unique, relevant content has rocketed him onto the international speaking circuit, outselling ‘gurus’ by triple in some cases, the flip side is that by sharing his strategies and methods, he is educating his competitors. And he’s had enough of it. Read the rest of this entry
