The World Internet Summit NZ Day 2 started off with a real NZ flavor with Kiwi granny Gail Bottomley leading the way – and was the only woman to speak at the event (a sad fact, with so many impressive female IMers around in Australia and New Zealand).
Gail is a New Zealand grandmother who has carved out a reputation for herself as a mentor to aspiring internet marketers. Although she was already a successful businesswoman, Gail has overcome a huge hurdle to reach the level of internet marketing expertise she enjoys today – having suffered a stroke in 2000.
The topic of Gail’s presentation was “ “. She emphasized the need of keyword research, and illustrated how effective video is in today’s marketing environment. She told the audience how they could set up their own YouTube Channel – and to set up a different one for each topic. Using tools like TubeMogul you can distribute your videos across a multitude of video sharing sites. She spoke about the effectiveness of ustreamvideo.com – which allows you to set up your own online TV program.
Gail covered web 2.0 strategies, including Twitter, blogs and forums. While not all marketers would agree with her opinion that you should have a similar number of ‘followers’ as being ‘followed’, she gave some good tips on building relationships with web 2.0.
Mark Ling would have to be the most successful New Zealand affiliate internet marketers ever. An unassuming guy, he is a classic case of being more of a ‘doer’ than a ‘speaker’. He doesn’t speak publically very often, and his lack of hype belies his knowledge, skill and successes.
Mark very cleverly established early in his presentation that about 80% of the audience were internet marketing newbies, and gave them valuable advice: follow the right roadmap or blueprint and you will succeed – it rarely happens overnight. (This, a refreshing change from the usual ‘instant and easy riches’ promises of the more sales-oriented speakers.)
He recommended people take consistent daily action – to fail fast, learn from your mistakes, then move on to the next project.
Finding profitable niches was, Mark said, about the most important part of the internet marketing puzzle. He suggested people visit Clickbank.com to see products with a gravity of >30. While he said that this shows the number of different affiliates making money from that product, it is widely known that this system can be manipulated.
Once you see a likely product to promote, Mark suggested people then go to Amazon.com, search for products on that topic and note the feedback number in brackets. This is a good indicator of sales/popularity.
To find profitable keywords, Mark recommended visiting forums devoted to that niche to see the language being used, as well as using his own keyword tool Traffic Travis.
Search Engine marketing – keyword research and placement – works well for him, but he acknowledges that other profit models work for different marketers. He then gave his “SEO Crash Course” for On Page and Off Page SEO:
- Analyse keyword competition
- Use the keyword in the title, first 50 words (first paragraph). Make sure your anchor text is your keyword phrase.
Mark did spend a bit of time demonstrating the features of Traffic Travis to help with keyword/competition research.
- Get links to the page, rather than to the Domain. i.e. don’t land all traffic on your home page, use links to take people to the RELEVANT page.
- As an advanced tip, he recommended people use article distribution services like AMA that has 15,000 people with blogs looking for relevant content.
The last part of his presentation was a little rushed, but he covered lead capturing techniques like squeeze pages, popovers, standard opt-in boxes, Twitter, PPC, word of mouth, interviews (giving and getting).
Canadian turned Aussie Shaune Clarke demonstrated how effective interviews are to internet marketers, while Simon Leung a former Google insider, share some of the strategies to keep pace with the ever-changing search engines.
This was a day of variety, with a great many insights shared. The audience was very receptive and saw a lot of value in what was offered.
Raymond Aaron, North America’s #1 success and investment coach, has committed his life to teaching people how to utilize his powerful goal setting strategies and life management tools to dramatically change your life for the better.
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