Numbers for Day 2 of UPO were noticeably less than yesterday’s, and began behind schedule.  It was suprising then that the organizers devoted almost an hour to non-speaker ‘infomercials’ – for Dubai itself and for some of the companies that contributed to the event.  Sadly this put the event behind time right from the get go, something that would unsettle less experienced speakers but which for this Day 2 group was just ‘detail’.

Internationally respected copywriter, Harlan Kilstein sauntered onto the stage and quickly established his credentials – no messing about. He is good at what he does, people pay him a lot of money for copywriting, and he can teach you how to be a successful copywriter too.  Do this and you can (a) work as a copywriter for others (b) writer your own internet marketing copy, or (c) do both.

Kilstein is a NLP (neuro-linguistic programming) specialist and is a master at incorporating ‘triggers’ into his copy that elicit the ‘buy’ response.  He shared some really impressive tips with the audience and showed just how gifted he is.

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