Shama Kabani
Shama Kabani is the President of The Marketing Zen Group, a full service online marketing firm that serves clients around the world. She has been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company. She has aptly been named one of the 10 Most Influential and Powerful Women in Social Media.
Shama holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. Her website, http://www.MarketingZen.com has turned into a high-traffic destination for people looking for advice on how to successfully market their businesses online. And, companies often look to Shama to guide them when it comes to the vast world of social media marketing. She also hosts a popular web TV show on new media marketing at http://Shama.Tv, and the media regularly call on her to comment on marketing and technology trends. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. Her first book, The Zen of Social Media Marketing (BenBella Books), is due out in the Spring of 2010.
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Social media marketing is a relatively new medium for internet commerce. But hard-selling on these sites seems such a big turn-off. I’d like to know more about how to draw in clients without actually selling to them and coming off as too pushy. Any tips?
Whoa. You go woman!
Look at her. She’s successful, she’s pretty, she’s young and under 25. If that doesn’t scream INSPIRATION to us right there, then I don’t know what will.
Hi Madeleine
Using social media to hard-sell is worthless. If every post you make is recommending a product or leading to a sales page, you will lose followers and ‘friends’ every time. It is really important to build relationships with these contacts. You need to respond to what they are talking about, and offer free worthwhile information.
This way you can establish yourself as an ‘authority’, so that when you do wish to promote something, they are more likely to consider your recommendation.
Social marketing is big business, and people like Dean Hunt doing it really really well.
Regards
Kerry
2009 may have been a bit slow but I’m making sure that for 2010, my business will skyrocket. It is definitely going to be my year! And there’s no better way to do that than to hook up with the “go-to” guys who are masters of the trade. What’s more, they are all too willing to share their secrets with us!
Let’s show ‘em! Whether it’s in social media or just having an online presence, girls rule!
You are right stylegasm girl. They are willing to share, and taking advice and guidance from experts is the best and easiest way to learn.