“Maximizing your business using the internet“ was a 2-day internet marketing course organized by RJ Tulip in Cyprus, and was held October 29 to 30, 2009.

>> Here the trainer, Michael Leander from Denmark, gives an overview of what was covered when he trained current, and new, marketers at this Internet Business Event.

If you attended this event, let us know what you liked about it, and what you did not!

Russell Brunson

Russell brunsonRussell Brunson is the owner and founder of Dotcomsecrets.com. He is a business consultant and software developer. Russell is also considered as one of the most successful online marketers in the world. But not only that, he is also a successful writer and speaker.

He was in university when he started his online career. His basement operation had sold quarter of a million dollars of product in his last year in the university. After a year, he sold over 1 million dollars worth of product.

After the birth of his twin sons, Russell Brunson took the necessary steps to take his online hobby to the next level. Now the company employs between twenty to thirty staff in it’s office, overseas and in a call center. Due to the success of Dotcomsecret.com Inc, Russell was often seen on television, read in magazines and invited to numerous public speaking engagements.  His latest program is Microcontinuity.

The Dot Com Secrets DVD course that bears the name of Russells Company was taped over a three day workshop that Russell gave in 2006. The original seminar was not for sale, but was designed by Russell to help his friends and family who were interested in starting an online business.

His 14 DVD course is now been described by many people as the best foundation course in setting up and running an online business available in the market today.

>>> More about Russell Brunson products

Attending an Internet marketing event or seminar can be an expensive proposition.

You need to make travel arrangements, find a hotel, pay the admission fees, and a whole host of other small costs that add up. The total price for event attendance can potentially rise into the thousands of dollars. So why would you do it? The same information presented at these events is probably available on the Internet or in a book, right?

The reason to attend in person is because if you go into an event or seminar with a good game plan, you can easily make back your money, and much more.

Internet marketing events and seminars are a very valuable tool for learning about new technologies and techniques that can help grow your business, but their real value is in developing new business relationships. The benefits of forming joint venture partnerships and other sorts of business relationships are indisputable. People have been doing it in every field of business for centuries, and e-commerce is no different.

However, when you only know a person on the Internet by their online handle or screen name, it’s hard to form the trust required for such an arrangement. Internet marketing events give you the opportunity to meet other like-minded people face-to-face. Aside from the skills and experiences you look for in a business partner, you need to have compatible personalities. Are you the type of person who likes to have their business strategies planned out to the smallest detail, or do you like to play it by ear and make adjustments on the fly? Both can be successful, but a partnership of the two types could end in disaster.

When looking at Internet marketing events in the light of finding potential business ventures, the events almost take on the aspect of speed dating. You will meet a lot of people and, most likely, only spend a few minutes to an hour (at most) with each. So how do you find a good partner? You have to detail exactly what you are looking for. Do you need somebody with a lot of technical expertise to complement your marketing prowess? The other way around? Whatever your weaknesses, you should look for a partner that complements them. By thinking about potential business partnerships when planning to attend an event or seminar, you can turn the upfront cost of attendance into an investment that can provide huge returns.

>> Check out the internet marketing events calender and see what’s coming up near you

Dan Siroker

Dan Siroker recently founded Carrotsticks a startup focused on using technology to help kids learn.

During the presidential transition, Dan was the Deputy New Media Director where he was responsible for strategic planning of the administration’s use of the internet and technology. He led several online initiatives on change.gov including a way for the American people to publicly comment on proposed policy, ask a question, or submit an idea—all of which could be voted on by others and went directly to President Obama and his cabinet.

Prior to working on the presidential transition, Dan led the analytics team for the Obama presidential campaign and served as a senior member of the larger New Media team. He led a team of software engineers and analysts responsible for optimizing the effectiveness of the campaign’s online operations that ended up raising over half a billion dollars, registering over 2 million voters, and enabling 3 million phone calls to be made in the final four days of the campaign.

Before joining the campaign, Dan was a Product Manager for Google Chrome, the open-source web browser from Google. He worked previously as a Product Manager for Google AdWords. Dan graduated with Honors from Stanford University with a B.S. in Computer Science. Dan shares a blog with his identical twin brother, Eric, available at: siroker.com

Internet marketers rely on skill in order to succeed in their field. Even with innate talent in marketing, it is still important for any internet marketer to hone and develop his or her skills. Internet marketing is not a one-way street where you simply put up a website and sell your products – it is a continual journey, as new techniques, tools and strategies surface. Not being able to adapt to new trends can result to business obsolescence – ongoing learning is vital.

While there are websites that have new information for internet marketers, the best way to learn the latest trends is by attending internet business events. Internet marketing events or seminars, bring together internet marketers from all over. This does not mean that you should attend every event you hear about, but you should make it a point to regularly go to some every year.

These marketers converge at one place and time to listen to marketing gurus like Frank Kern and James Schramko, as they present their strategies and ideas. At the same time, these internet business events do not only focus on talks and speakers, but also give focus on interaction.

Business owners are encouraged to interact with other internet business owners. These internet business events allow them to share their knowledge, experiences, strategies and tips with each other – helping them learn not only from the speakers but from their colleagues as well.

Attending internet marketing events, whether big or small, almost always come with a price. Thus, it is always important to make sure that you make the most out of any seminar that you attend in order to make sure that it is worth the money.

There are numerous ways for you to make sure that you can make the most out of the event.

When you hear a speaker with credibility and who has proven and current success – see if they offer training courses (most do!).  Beware the speakers with loads of ’showmanship’. These can sometimes be living off past success and celebrity – i.e. they are on the ’speakers’ circuit’ constantly.  You need to connect with those who are actually making money out of internet marketing, rather than getting income from speaking.

Documenting the seminar through photographs should be done whenever possible. Photos give you something that you can remember by, but at the same time, it is also a way to make friends. Posting these photos in your blog or website can also earn you some credibility. Meet new people and exchange new ideas. You can even interview them and put the interviews on your web page. This is something that your site visitors will love. Make sure that you give away your business cards and develop good communication with them.

Lastly, always apply what you have learned from the event. Implement them accordingly to improve your work, because that’s the whole point as to why you’ve joined in the first place.

>>> Find the next Internet Business Event near you.

Internet marketing seminars learnings

If you have ever attended an internet marketing seminar there is one thing you will have learned: creating a website is easy. You can use templates and software applications to create your business website within minutes and without need for advanced computer language or you can commission a web designer to develop one for you.

Another thing you learn is that creating and launching your website, however, is not enough.

Getting internet users from around the world to notice your site, visit it, and buy from you online, is another matter that requires special knowledge and skills.  This is where SEO and internet marketing techniques come in. SEO and internet marketing are two concepts that traditional marketing courses do not teach because of the mystery surrounding search engine behaviour.

While internet marketing may not be an exact science, the best possible way to understand it is through an internet marketing seminar.

The following are some of the things you can learn from an internet marketing seminar:

Master how Google finds your website
The key to generating traffic to your website is in SEO, or how search engines like Google find your website.  SEO involves several techniques discovered and developed by experts with first hand experience.  An internet marketing seminar cuts through the learning curve by giving you tested strategies to make your website more visible to search engines.

Increase site traffic
The content and usability of your website are two major aspects that can drive more traffic to it.  Learn what to write about, how to present your content and website tips guaranteed to attract and retain your reader’s attention from an internet marketing seminar.

Monetize your website
Aside from having a good product to sell, your website can be a source of passive income.  An internet marketing seminar can teach you the basics of affiliate marketing, e-book marketing and other ways for you to earn money online while you sleep.

Increase sales and profits
Your next step after drawing attention to your site is converting that traffic into actual sales using a number of methods such as upselling and subscriptions. The speakers at an internet marketing seminar are experts in their respective fields who willingly share their formulae for effective selling.

Establish important linkages
An internet marketing seminar provides an opportunity for beginners to meet and interact with internet marketing experts.  The strategic alliances you create are as important as the lessons that you learn during the seminar.

An internet marketing seminar is a venue for learning SEO tips and tricks, internet marketing strategies and other essentials of an online business.   As the internet has become an integral aspect of daily life, almost anyone stands to benefit from attending an internet marketing seminar.

Gobala Krishnan

gobala krishnanGobala Krishnan, a writer and home based entrepreneur in Malaysia, helps frustrated and underpaid employees turn their passion and inborn talents into a profitable home based business.

After making the suicidal decision of going full time as a home based business entrepreneur when he could barely survive part-time, he has since adopted a “gun-to-your-head” mentality in everything he does.

He has since authored several books, set-up excellent coaching sessions, and is spearheading the home business revolution in Malaysia.
He believes that the future is all about millions of home-based business owners living together interdependently and creating wealth and freedom together.

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