Jerry West used to work as a software tester for WordPerfect and Novell for 7 years before he became a search analyst.  In 1999, he started his own Search Engine Optimization (SEO) consultancy business, Web Marketing Now, where he helped such big-named clients as AT & T, Sun Systems, Monster.com, Tupperware, GE, Psion Technologix and other Fortune 1000 companies.

Jerry West is an expert in affiliate marketing with 8 testing servers and over 500 domains, making him one of the most comprehensive testers at present. Together with David Bullock, Jerry West co founded SEO Rainmaker, a workshop regularly conducted for select business owners. He later joined other internet marketing experts in StomperNet, a leading course provider for internet marketers, as one of its faculty where he regularly shares his knowledge in SEO during seminars and conferences.

Jerry West also maintains SEO Revolution, a paid membership site that provides effective SEO and SEM (Search Engine Marketing) methodologies, product reviews and valuable tips to webmasters, search analysts, affiliate marketers, and business owners.  His expert opinion is also sought in a variety of subjects that are crucial to internet businesses such as understanding user behaviour, increasing site traffic and developing relevant content.

A native of San Jose, California, Jerry West currently resides in Western North Carolina with his wife and children.